Answers for participating businesses and the staff who accept BirthdayPak gift cards.
How will digital gift cards work for my customers?
Customers will receive emails announcing BirthdayPak’s transition to digital and inviting them to download the app and set up an account. For approved recipients, digital gift cards become available on the first day of their birthday month and remain available through 90 days after their birthday, unless a gift card expires sooner. Check the expiration shown on each gift card.
When a customer visits your business, they’ll simply show their digital gift card on their smartphone. Your staff can then follow the redemption process outlined in our digital guide.
How does my staff receive the digital gift card?
The customer opens the gift card in the BirthdayPak app so staff can confirm the business location and offer terms. With staff ready, the customer selects “Use gift card”, enters the purchase details, selects “Review redemption”, and then “Redeem single-use gift card” to complete redemption. A confirmation code appears. Staff may record it on the receipt if required by their business. Recording the code is optional at the business’s discretion, not a BirthdayPak requirement.
How does BirthdayPak help prevent repeat use of a digital gift card?
When a customer successfully redeems an offer through the BirthdayPak app, the gift is automatically recorded as used and displays a unique confirmation code along with the date and time stamp.
For additional auditing and recordkeeping, businesses may choose to note the confirmation code on the guest check. These codes can then be compared with the references listed in the detailed performance report to help identify duplicate or unmatched entries. This is an optional reference tool provided for your convenience and is not a required step in the redemption process.
How do I access the analytics?
You can receive a monthly performance report by email, providing insights into your BirthdayPak activity and gift card redemptions.
What happens to my current artwork and messaging?
Your current creative and messaging will carry forward to the digital platform, and you’ll have more flexibility to make updates whenever you need to. Unlike print, you won’t have to wait for the next production cycle to refresh your artwork or messaging.
Will my billing change with the transition to digital?
The transition to digital gift cards does not change your current billing arrangement. Your invoice schedule and participation cost will remain the same.
What to expect next?
A more detailed guide will be arriving soon that will cover both the recipient experience and the redemption process for your staff.